Phoenix Consulting CRM
Do something
Create or update records here. Eligible shop orders are processed automatically; exceptions and refunds still need review.
Business at a glance
Answers: am I ahead of where I was a year ago? Every figure is the last 12 complete months compared with the 12 before them. Year-to-date compares the same completed months in each year.
Seasonality and trend
Answers: which months of the year actually earn, and is this year running ahead of last year? Left: one line per calendar year, this year in bold. Right: the rolling 12-month total through the last complete month.
Who to invite next
Answers: who should I reach out to this week? Built from enrollment and payment history. Review contact preferences and recent conversations before inviting anyone; a person may appear under more than one course. Names and emails load only for the owner account.
Repeat customers
Answers: how much of the business is people coming back, and how many have gone quiet? Lifetime value is EUR only.
Revenue by program
Answers: which programs carry the money? Only the attributed slice can be shown, and the callout says how big the unattributed remainder is.
Data trust & reconciliation
Answers: can I trust the numbers above, and is anything waiting on me?
Is the data flowing?
Order-intake freshness does not confirm invoice delivery or payment matching. Check Pennylane for those outcomes. The page refresh time is not the last successful order or invoice.
Waiting on you
Data quality backlog
Historic tidy-up on the maintainer's queue, not yours. None of it changes a revenue total; it changes how much of the revenue can be split by program.
People
Sessions
Tap a card to move it along its lifecycle or edit it. Each card links straight to the course in your shop, both the page you edit and the page a customer sees.
Enrollments
Payments
The reconciliation surface: filter a month, walk the rows, click out to the source system. Pipeline rows are read-only by design.