Phoenix Consulting CRM
Data trust & reconciliation
Read this first. It tells you whether to trust the numbers below.
Revenue by currency
Each currency stands alone. Totals are never blended (one INR order alone is ~₹109k, which would wreck any combined figure).
Revenue over time
Gross vs net by month. Select a currency.
Refunds over time
Customer refunds only. VAT-correction adjustments are excluded so they do not read as customer refunds.
Payment channels
Where the money comes in, by channel and currency.
Average order value over time
Average and median per month. Select a currency.
Repeat customers & re-engagement
Where the next euro comes from. Lifetime value is EUR only.